Karastan: The Journey

Rug Story

We’ve been innovators since 1928, the year American retailer and textile manufacturer Marshall Field built a loom capable of recreating the detailed craftsmanship of a hand-woven rug. From the moment the first Karastan came off the loom (2:02 p.m., April 8, 1928), our name became synonymous with elegant machine-made rugs that rivaled their handmade counterparts.

So far advanced was the new manufacturing process that the trade press referred to our rugs as “Mystery Rugs.” To share the “mystery” of these rugs with the public, Karastan created a large version of its Kirman pattern for the 1933-34 World’s Fair in Chicago. But instead of putting it on display so visitors could simply admire its beauty, Karastan did the unthinkable. We invited the world to walk on it. And so the world did.

More than 5 million people left their footprints, spills and ground-in food stains all over the rug. Then it was time for cleanup. We cleaned half the rug so people could see how well our rugs recover. The rug still exists in the same state today—one side almost unrecognizably filthy, the other returned to its original beauty and luster.

To prove that the demonstration was no fluke, we did it again. This time more than 9 million visitors walked on our rugs at the New York World’s Trade Fair of 1939-40. It’s no wonder our rugs became known as “The Wonder Rugs of America.”